Facebook is truly the king of all social media. Even though there are already hundreds of millions of users, tons of people are still joining the site every day. This means that you need to understand how to integrate Facebook into your business, lest you lose potential customers. Keep reading to find out more.
When marketing through Facebook, you’ve got to make your page stand out from the competition. You can accomplish this by including a lot of photos and making it very colorful. The sorts of people who like Facebook are sure to appreciate this type of page rather than a plain one.
Treat your old customers well. People often focus on new customers and tend to forget about the old. For really great Facebook marketing results, it is important to attract an audience that knows it is respected. This leads to engagement of your customers who can then spread the word to others.
Reply to everything written about your company, be it on your page’s wall or elsewhere on Facebook. This should include monitoring the wall comments as well as @ messages concerning your company. Reply to all your subscribers, particularly those that have questions and/or concerns.
Carefully chose your updates. If you don’t share content that has value, you won’t keep fans very long. Give them information they want, like how-tos or humorous posts. Using Facebook Insights will help you learn which updates do well and which are flops.
Give someone something valuable if they “like” your page. Your page can get a great deal of attention when your page is liked. You may want to offer a free giveaway to those who like your page. A contest is a good idea as is a coupon or discount. If they want the item you’re giving away, they won’t mind subscribing to your page.
Include places in the body of your Facebook page. This will allow them to register for contests easily. Use contests or freebies to entice them to give you their contact information.
Keep your Facebook page from becoming covered with spam. Sites that are riddled with spam can end up turning potential customers off. Anyone that is an administrator on your profile is able to enter some keywords into the filter so that those things can’t be posted to your page.
All your content needs to be “Share”-able. If your page has valuable information, some of your audience may tell others they know about it. Because Facebook is a social media site, it thrives on interaction. When you put out important information, your audience will help your marketing efforts by sharing that information within their own networks.
You must always focus on the aspect of why you have your Facebook page. Don’t create one just to say you have it. Are you communicating to your customers with it? Or is it a way for them to reach out to you? Using a Facebook page to boost and grow sales is different than using one to just retain and encourage loyalty among existing clientele.
Get your followers to interact with each other on your page. If there is a conversation occurring about a posting, only intervene if it gets negative or nasty. By deleting the conversation and telling people that only on-topic conversations are allowed, you may offend them. Don’t intervene unless what is being posted could possible be construed as offensive.
Facebook Offers is a great way to promote freebies and contests you offer on your site. All that needs to be done is you should get the offer set up and use the Promoted Post option. You can promote it outside your fan base if you feel it is a great offer.
As you can now see, Facebook is a giant marketing opportunity. After reading this article, you now have a good understanding on how to use marketing to your advantage. You should start marketing on Facebook today.